FC Bayern Munich’s club president, Herbert Hahner, recently criticized the broader Bundesliga structure for insufficient efforts in promoting the league both domestically and internationally. The 72-year-old addressed this issue following the conclusion of the team’s pre-season tour in Asia. Speaking on the necessity of wider league support, Hahner stated that internationalization is a responsibility that cannot fall solely to one club.
He emphasized that the Bundesliga itself must assume a more proactive role in promotion. “We cannot expect Bayern to carry the load alone,” Hahner remarked. He stressed that meaningful support is required not just from a select few major clubs, but from the entire membership of the Bundesliga.
The remarks highlight a call for greater collective action within German football governance. The comments follow a period of significant international engagement for the league’s top teams. Prior to Hahner’s address, Bayern Munich participated in the Asian tour, while other major clubs also undertook global promotional trips.
Specifically, RB Leipzig conducted a season-long tour in South Africa, and Borussia Dortmund traveled to Japan, showcasing the league’s reach. Overall, Hahner’s criticism centers on the need for increased synergy among all participating clubs to elevate the profile and global appeal of the Bundesliga. His comments underscore a desire for a more unified and actively promoted league structure moving forward.
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