An unusual public art installation appeared near the Kejot bridge in Skopje, close to the Kamenit bridge. The structure, which took the form of a large, 2.2-meter-tall, 60-centimeter-wide ice cream cone, was erected by the group “Urban Waste Tax Actions.” Rather than addressing topics related to sexual health, the display served as a commentary on digital privacy. The interior of the cone was filled with printed reproductions of sensitive personal documentation, including identification cards and debit cards.
The artists intended to convey a clear message: citizens should approach the security of their digital identities with the same care they afford their physical health. The initiative highlighted the growing vulnerability associated with personal data in the modern era. The group issuing the warning cautioned that the unauthorized dissemination of private information can lead to a range of detrimental outcomes.
These potential abuses include targeted, unwanted advertising and more serious threats such as identity theft. The placement of the artwork within the urban setting of Skopje served to draw public attention to the often-invisible risks inherent in digital life. By using a highly visible, tangible object—the cone—the group sought to make the abstract concept of data security a concrete point of public awareness for passersby crossing the bridge.
Topics: #bridge #skopje #urban
